A proposal for conducting a business research Example | Topics and Well Written Essays - 750 words

A for conducting a business - Research Proposal Example Majority of organizations that operate in this industry are mostly concerned with their marketing strategies in order to establish their physical evidence and make it look convincing in front of their customers (Wong & Kwan, 2001). Nonetheless, what they fail to recognize is that the market is becoming sensitive both in terms of quality and price at the same time (Collier & Gregory, 1995). Therefore, organizations, in particular hotels, have to make sure that that they keep control over the price that they charge and at the same time maintain a superior quality of service (Kandampully & Suhartanto, 2000). This is precisely because the pricing strategy and its complementation with the quality of service provided by hotels is a key determinant of the extent to which customers is satisfied (Yelkur & DaCosta, 2001). The satisfaction index of customers in turn becomes a fundamental determinant of the hotel’s success and sustainability. The price factor is considered to be one of the strongest weapons in the arsenal of hotel managers as far as implementing a proper strategy based on this factor in order to increase market share is concerned (Whitla, Walters & Davies, 2007). This is precisely because this variable is intrinsically flexible, can be quickly modified and have a direct association with profitability. According to a survey conducted by Srinivasan, Popkowski Leszczyc & Bass (2000), price was regarded extremely important by nearly 72% of the respondents and was ranked third amongst the fundamental factors of marketing. According to the comments made by Chen and McMillan (1992), the likelihood for matching response is much higher for in case of price reductions, be it an aggressive pricing strategy or deterring pricing strategy. Nevertheless the impact of both these strategies is still contentious. It is with regards to this fact that the

Corporate Social Responsibility (CSR) Essay Example | Topics and Well Written Essays - 2250 words - 1

Corporate Social Responsibility (CSR) - Essay Example From this discussion it is clear that before going to understand the contribution and role of Wal-Mart towards the CSR, it is utterly significant to clearly define and understand the entire concept of CSR. This understanding would clearly help critically evaluate the role and commitment of Wal-Mart and other corporations towards the CSR.This paper outlines that  undoubtedly, this broader definition with a wider range of stakeholders may have distinct preferences for the socially responsibly activities they would prefer to see a corporation invest in. In addition, these preferences do not remain the same; they vary as the currency of social and environmental issues evolves over period of time. More clearly, CSR involves extending corporate accountability to other stakeholders, who are either directly or indirectly affected by the corporate activities of corporations. Under the framework of CSR, corporations are required to publish their corporate activities that put either negative or positive effects on the other stakeholders. Normally, corporations add an additional portion to their annual reports. The additional portion defines and explains the aggregate bearing of a corporation towards the CSR. Employees, customers, suppliers, social and environmental groups, communities, governments, current and potential creditors, suppliers, and those other groups whose interests are directly or indirectly affected by corporate activities of corporations, are defined as the stakeholders.... In order to justify with the requirements of this paper, first, a corporation, Wal-Mart, and its CSR role has been included in this paper. Afterwards, the contribution of CSR towards corporate strategy is highlighted. Subsequent to that, the importance of CSR is discussed; and a critical evaluation of CSR comes before the part of conclusion. Wal-Mart and CSR Before going to understand the contribution and role of Wal-Mart towards the CSR, it is utterly significant to clearly define and understand the entire concept of CSR. This understanding would clearly help critically evaluate the role and commitment of Wal-Mart and other corporations towards the CSR. Corporate Social Responsibility has a wide variety of definitions (Margolis & Walsh, 2003). However, one particular definition has been given to understand the term: corporate social responsibility defines to be as voluntary actions of corporations, these actions are designed to improve social or environmental conditions (Davis, 1973 ; Wood, 1991; Wood & Jones, 1995; Waddock, 2004). Additionally, corporate social responsibility is also called as corporate social performance, sustainable responsible business (SRB), responsible business, corporate responsibility or corporate citizenship (Wood, 1991). Undoubtedly, this broader definition with a wider range of stakeholders may have distinct preferences for the socially responsibly activities they would prefer to see a corporation invest in. In addition, these preferences do not remain the same; they vary as the currency of social and environmental issues evolves over period of time (Clarkson, 1995; Davis, 1973; Moskowitz, 1975; Wartick &Cochran, 1985; Wood, 1991a). More

Electric Field Simulation Essay Example | Topics and Well Written Essays - 2500 words

Electric Field Simulation - Essay Example Through COMSOL Multiphysics we discovered the results after simulating an electric field by using 2D and 3D of the electrostatic module. These modules provided many kinds of movement in the electric field for the three electrodes, which were energised with +1V, 0V, and -1V electrical voltages. Also, the strong and weak points are posted between the three electrodes and show the electric potential of the field. Finally, this paper will show the form of the distribution of electric potential and electric field between the three electrodes for the above mentioned conditions. Introduction: After Michael Faraday discovered the electric field, he developed electricity into something practical that could be used in many technologies, especially microsystem devices. According to James Clear Maxwell, â€Å"the portion of space in the neighborhood of electrified bodies† is called an electric field [1]. At present, there are several applications used that are related to microtechnology a nd are beneficial to our lives. A good application in medicine is biology cells within medical laboratories. In this way, application is applied to the electric field to move cells and separate or analyze cells via impact electric forces. The movement, separation, and analyzing is done through a technique known as AC electrokinetics. This technique occurs when an electric field interacts with dipoles, but it depends on forces between repulsion and rotation by altering the nature of the dynamic field [2]. This new technique is beneficial in biotechnology because of the electric field [3]. Also, the AC electrokinetics technique depends on a delicate process known as dielectrophoresis. This is â€Å"the migration of uncharged particles towards the position of maximum field strength in a non-uniform electric field† [4]. The basic principle operation of dielectrophoresis is by deference of electromagnetic and dielectric properties. For example, the separation of cancer cells is be hind the electrodes, while the natural cells move away from the electrodes due to variations of the electric field [5]. Figure 1 shows the forces of attraction and repulsion between cancer cells and normal cells. Fig.1. Basic Principle of Dielectrophoresis An electric field is a region around a charged particle or object within which a force would be exerted on other charged particles or objects. It is defined as an area between two charges and then there is a force (positive or negative) exerted [6]. The forces exerted on the test charge will be directly proportional to another charge according to Coulomb’s law [7]: Fe ? q1 q2 If divide the forces on the test charge: E=Fe /q ' Where E = electric field (N/C) and F = force (N) and q' = charge on test charge (C) Also, according to Coulomb’s law, we can find E where: = the permittivity of free space Then we can calculate the electric flux by using Gausses’ law [8]: Q = ? E.d There is a relationship between the elec tric field and electric potential if the electric potential is identified in an action area, then we can calculate the value of the electric field by: dV = - E.d. However, the electric potential consists of lines called equipotential lines. There is a direct correlation between the electric field lines and the energy of electric potential because the first one always puts the electric potential of direction that causes dropping electric potential [9], whereas, in this case, we are dealing with an accelerometer that

Should Animals Be Used In Warfare Term Paper Example | Topics and Well Written Essays - 2000 words

Should Animals Be Used In Warfare - Term Paper Example This paper makes a conclusion that the use of animals for warfare is normally a contentious issue. Proponents of the debate argue that the use of animals for warfare helps to save human lives. They state that human lives are more important than animal lives. Hanson in his defense for the use of animals used the clichà © ‘save people, not pets’ to show the significance of animals in warfare. Due to their well-developed sensory and respiratory systems, animals perform various functions. Some of the common roles or duties performed by animals include the detection of bombs or landmines, and sniffing out the enemy. On the contrary, opponents of the debate cite the concept of animal cruelty as the main reason why they oppose the move. Since there are no laws that protect animals used for war, they are often mistreated. For instance, the American army starves dolphins by tying their mouths. This prevents them from eating food or other fishes. Also, dogs are left behind by tro ops or killed after a war ends because they pose a danger to civilians. In conclusion, animals should be used for warfare because they help save the lives of soldiers and people. When compared to animal lives, human lives are more precious. Furthermore, animals such as dogs have been used for rescue missions to locate lost soldiers or pilots. The use of animals for war fare is contained in the national security exclusions. This gives the military the power to use the animals in any way they like.

The Relationship Between Business Ethics and Organizational Culture Essay

The Relationship Between Business Ethics and Organizational Culture - Essay Example Research into cultural variables has been carried out and the outcome reveals that the ethical perception of an organization is dependent on its organizational behavior. Other researchers have also revealed that employees’ behavior is hugely influenced by value system organizational culture. It has been discovered that unethical and illegal conduct by corporate agents has a huge capability of creating adverse effects on the immediate stakeholders. Culture is perceived to be just one of the variables that influence an organization as a whole but with very significant effects. The leadership and members of an organization have a big role to play in constructing, enforcing and retaining the culture within their organization since culture can easily be manipulated by these very same people. Organizational culture can be viewed from various approaches. The first approach involves a traditional perspective; this involves objectives matter such as: rituals, symbolism and tales. Secon dly, it can be viewed from an interpretive perspective; this involves the study of how members of a given organization could be having a common subjective meaning towards the organization. Lastly, organizational culture can be viewed from a critical-interpretive perspective; this involves the study of the common subjective meanings within an organization and the possible struggles for power that could be brought about by the competition among the subjective meaning. Although there are a few commonalities, organizational culture widely varies from one organization to another. Enron Corporation was once one of the most successful corporations with almost everything handled in the correct manner. It was known for its comprehensive management control and a proper system of governance which led the corporation to winning several awards in acknowledgement of the same. However things started getting out of hand in the company when unethical organizational culture found its way into the fir m. The poor organizational culture involved emergence of irregularities in the financial statements of the firm and embezzlement of funds in the form of using company working capital for personal purposes that are not included in the company budget. The case of Enron provides a firsthand example of how inadequate attention to alteration in cultural practices and leadership of a firm can results to its downfall despite there being a proper management system in place. This is a clear indication that the effectives of variables such as proper management system control heavily rely on an organization’s leadership and culture. Under the tenure of Richard Kinder as the company chief executive officer, the company incurred bad losses which led to some of the investors withdrawing their investments from the company. However, Richard Kinder was well known for his high levels in discipline in handling matters involving both employees and figures. He kept the business unit leaders on to es with numerous challenges. He also kept a close look on matters pertaining to expenses, cash flows and employee levels. But all this did not yield any positive results in preventing the company from incurring losses. However, things changed drastically with the appointment of Jeffrey Skilling as the new chief executive officer to replace Richard Kinder. The organizational culture of the company was also set to change widely with the introduction of a new chief executi

Different Views on Assisted suicide (I Agree with Assisted Suicide) Essay

Different Views on Assisted suicide (I Agree with Assisted Suicide) - Essay Example In other words, medical profession is intended for saving life rather than destroying it. On the other hand, there are many people who believe that assisted suicide should be allowed legally in order to avoid the pain, agony and discomfort of the patients in no hope conditions. In their opinion, nobody wants to sustain their lives in miserable conditions, if the hope for a survival is completely out of question. Under such circumstances, it is better to assist those people in finishing their lives rather than forcing them to suffer the pain and agony further. In this paper I argue in favour of assisted suicide after analysing both the sides of the issue. Arguments against assisted suicide The major argument against assisted suicide is with respect to the ethical issues involved in it. â€Å"Many faith groups within Christian, Muslim, Jewish and other religions believe that God gives life and therefore only God should take it away† (Info: Ethical aspects of PAS, n. d.). Religio ns argue that life is the blessing of God and man has no authority over it. God has created human life on earth for certain missions. He takes the life back only after the completion of the mission assigned to each person. Disallowing God to complete his missions is unethical according to religions. Religions also argue that a life is waiting for every human after his death and in order to prepare for that life, God has given miseries to human in his present life. It is the duty of the human to go through all these mysteries in order to claim an eternal life after death. Religions believe that assisted suicide will prevent a person from attaining eternal life or salvation. Another argument raised by critics of assisted suicide is based on the importance of human life on earth. Even though, human succeeded in collecting information about outer universe or planets, still his knowledge about this universe is extremely limited. Science does not have any idea about whether life persists in other planets or not. In other words, earth is the only planet in which life exists as per the evidences we have until now. Thus, life becomes most precious thing in this universe. Since human has superior intellectual power, human life seems to be the most important one among other life forms and it should not be destroyed under any circumstances. The chemistry of life is still unknown to science even though we are living in a most advanced era at present. Human succeeded in unveiling many mysteries; however, the secret behind life is still uncatchable to them. Once the life is being destroyed, nobody can give it back to a person. In short, human life is the most important thing in this universe and it should not be destroyed, according to the arguments of critics of assisted suicide. The third argument against assisted suicide is related to philosophy. Many of the prominent philosophers like Immanuel Kant, John Locke etc were argued against the assisted suicide in one way or ot her. Locke argued that life, like liberty, represents an inalienable right, which cannot be taken from, or given away by, an individual. For Kant, suicide was a paradigmatic example of an action that violates moral responsibility. Kant believed that the proper end of rational beings requires self-preservation, and that suicide would therefore be inconsistent with the fundamental value of human life (Chapter 5: The Ethical Debate, 2001,

Movie Review Essay Example | Topics and Well Written Essays - 1000 words

Movie Review - Essay Example The plot revolves around different people, the local fishing community, homeless kids, prostitutes, Russian cargo pilots, a night watchman, a priest and many others but linked by a common thread – the fishing of the Nile Perch in Lake Victoria for export to Europe and the subsequent import of arms to perpetrate war in Africa. And when the Russian pilot says; â€Å"The children of Angola receive guns for Christmas, the children of Europe receive grapes†, we somehow get an idea of the dystopian manner in which globalization and social and ecological disintegration have impacted the lesser privileged societies of the world and we cannot help but accept the truth with a pinch of salt. The past decade has been one of large scale production, mass consumption, commercialization, globalization and much more. With the advent of the capitalist and consumerist culture, the world has seen many of the developing economies involving themselves actively in global trade and exports. An d many of these nations have prided in higher economic stability and rates of growth as well as an improvement in the standard of living of their people. But what Hubert Sauper tries to explain through â€Å"Darwin’s Nightmare† is the fact that much of this holds true only in statistics and numbers and the reality is no way near agreement with figures and findings. Centered in and around Lake Victoria in Tanzania, Sauper tells the story of how the incessant fishing at the lake has left a devastating aftermath on the ecology and economy of the country. In the 1960s the Nile perch was introduced in to the lake perhaps as a means of food for the local population. However, as time progressed, the predatory perch attacked and destroyed most of the native fish and living organisms thereby causing massive damage to the natural ecosystem and biodiversity of the lake. This was followed by continual fishing of the perch which was being processed as fillets and exported to Europe for consumption. It is appalling to see how the perch in its best form is eaten by the people of Europe while the fishing community in Lake Victoria is left hungry with nothing but the carcasses to feed on. But Sauper’s story telling doesn’t stop there. And that is the most remarkable feature of the film and why I feel the film surpassed my expectations. He shows us not only the ecological effect of the Nile perch and its subsequent fishing but also its adverse impact on the social, cultural and economic aspects of the Mwanzan community. So the ‘nightmare’ is not confined to the Darwinian element alone but is in reference to a lot of other issues such as poverty, social and economic inequalities, lack of political focus, ignorance, misanthropy and the disturbing truth that the weakest sections of society are in many cases unable to receive the benefits of so called foreign aid and support. In other words, Sauper is able to incorporate varied and equally d ifficult themes of such magnitude using a single canvas and in its most basic form. And the message he conveys comes across loud and clear. There are many visual images and conversations that refuse to leave your mind even hours after the movie ends. One character who needs to be mentioned here is Raphael, the night watchman who ‘protects’ the National Fisheries Institute for a dollar a night. Whether he speaks of crocodiles in the river, how the